Differentiate - How to Escape the Sea of Sameness
It's easy to fall into the same stategies and language that everyone else is using..."Great Customer Service", "Focused on Results", "Best in the Region", "Unmatched Expertise". This stuff is CRAP and won't set you apart.
• Account for your Current Position
• What's your real Purpose?
• Define your Best Client
• What Value do you provide?
• Establish a Company Culture